Description
What Is the FlexRoller™ 2-Tier Display?
The FlexRoller™ 2-Tier Display is a versatile shelving component engineered to improve product presentation and organization within cooler rack systems. Designed with two distinct levels of display space, it allows retailers to maximize cooler capacity while keeping items neatly front-facing and easy for customers to shop. This makes it especially useful for beverages, refrigerated snacks, and other chilled products that benefit from tiered visibility.
In fast-paced refrigerated and frozen retail environments, products can shift out of place as customers browse and retrieve items. The FlexRoller™ 2-Tier Display addresses this common merchandising challenge by using a gravity-fed mechanism that automatically advances products forward as they are removed, maintaining a polished presentation throughout the day. Its two tiers help segment products by type or SKU size, allowing clearer organization and easier shopper navigation.
Built for grocery stores, convenience stores, drugstores, and specialty retail environments, this display integrates seamlessly with existing FlexRoller™ systems used in cooler racks. Its durable components are cold-rated to withstand temperature fluctuation and repeated use without compromising long-term performance.
As part of a complete cooler rack merchandising strategy, the FlexRoller™ 2-Tier Display supports improved planogram compliance, reduced labor for shelf resets, and heightened product visibility—all contributing to a stronger overall shopping experience.
How the FlexRoller™ 2-Tier Display Works
The FlexRoller™ 2-Tier Display enhances cooler rack performance by using a gravity-fed system designed for reliable forward motion and efficient access:
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Gravity-fed rollers advance products automatically as items sell
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Dual tiers provide structured vertical space for better organization
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Adjustable spacing adapts to varying package sizes
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Helps maintain even facings without constant manual adjustment
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Installs easily within existing cooler racks without tools
By maintaining controlled forward movement and systematic tier separation, this display helps minimize labor while keeping products properly presented, even during high-traffic periods.
Who Should Use the FlexRoller™ Cooler Racks?
This solution is ideal for retailers and merchandisers who rely on cooler racks to maintain high-performing refrigerated displays, including:
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Grocery store refrigerated and frozen sections
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Convenience store beverage and chilled food coolers
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Drugstore temperature-controlled shelving
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Specialty retail environments using gravity-fed cooler racks
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Any retail setting focused on improving facings, visibility, and restocking efficiency
For stores that prioritize organized displays and a seamless shopping experience, the FlexRoller™ 2-Tier Display provides dependable performance in cooler rack merchandising.
