Walk-In Cooler Racks.
Less Facing Work.
Your team shouldn’t have to waste time pulling drinks to the front. Upgrade your convenience store’s walk-in cooler racks with FlexRoller from Rock Solid Shelves. Gravity-fed rollers bring the next drink forward automatically as customers shop.
Built for Busy Stores.
Keeping cooler racks faced by hand means pulling drinks forward again and again. FlexRoller does that movement automatically as customers shop—so your staff can focus on restocking and serving customers.
Free Up Staff Time
Spend less time pulling drinks forward and more time restocking and helping customers.
Keep Drinks in View
Present bottles and cans at the shelf edge so shoppers can see what’s available.
Fit Your Product Mix
Adjust lanes for the bottles and cans you stock, with help checking fit before you order.
Save Time. Sell More.
In Bruegmann’s eight-month study at one convenience store, FlexRoller delivered measurable gains in labor efficiency and beverage sales.
1.5 hours
Labor time saved per day
Less manual facing and more efficient restocking.
+4%
Beverage sales growth
Compared with a 3.8% decline for gravity glides.
Source: Bruegmann/FlexRoller · One store in a chain with 300+ locations · Eight months. Read the case study.
Trusted by leading convenience and grocery brands.
FlexRoller in Action.
See the roller system at work before you choose your setup. Click to play.
Upgrade Your Cooler.
FlexRoller layover systems sit on suitable existing shelves. As an authorized Bruegmann distributor, Rock Solid Shelves helps you choose the right components and order direct from our Oxford, Georgia warehouse.
Find Your FlexRoller Fit.
Bring your shelf measurements, photos, and the bottles and cans you stock. We’ll help you match roller tracks, dividers, and front retainers to your product mix.
Book a free demo to check fit before you order, or call 770‑860‑8800 to talk through your cooler racks.
Before You Order.
Will FlexRoller fit my existing cooler rack?
The FlexRoller layover system installs over a suitable existing shelf. Bruegmann specifies a 4–6° shelf angle for gravity fronting. Share your shelf dimensions, photos, and the bottles and cans you stock so our team can check compatibility and the right configuration before you order.
Can I use it with my bottles and cans?
FlexRoller accommodates a range of bottles, cans, and packaged goods. Share the items and package sizes you stock so our team can help you choose lane widths and accessories.
Which FlexRoller parts do I need?
Your cooler rack dimensions and package sizes determine the FlexRoller configuration. Adjustable dividers set the lane widths; front retainers help keep products on the shelf. We can help you choose layover mats, dividers, front bumpers, and rear back wire for your setup.
What should I bring to a free demo?
Bring your shelf dimensions, photos of your fixtures, and details of the products you stock. We’ll help you explore the setup and accessories for your store. Book a free demo.