Premium Cooler Racks & Retail Shelving Systems That Keep Products Front-Facing
As the authorized U.S. distributor of Bruegmann’s patented FlexRoller technology, we supply premium cooler racks and retail shelving that keep products front-facing, perfectly organized, and effortless for customers to shop.
Trusted by the world’s top convenience and grocery brands.





Cooler Racks Engineered for Perfect Product Positioning
Whether you’re stocking frozen foods, beverages, snacks, or personal care items, Rock Solid Shelves delivers Bruegmann’s best-in-class cooler racks and shelf management solutions, including FlexRoller™, CanRoller™, and ProPusher™. These modular, gravity-fed and push-feed systems automatically front products, reduce restocking labor, and increase facings across every aisle.

Boost Sales
Increase product facings and drive more impulse purchases with perfectly fronted retail store display shelves.

Restock Faster
Cut shelf-reset time by up to 80% with walk in cooler racks that keep products automatically aligned and ready to load.

Easy Install
Drop-in cooler racks install in minutes. No tools, no modifications, no downtime.
Why Top Retailers Trust Rock Solid Shelves for Bruegmann Cooler Racks and Retail Shelving Merchandising Systems
Rock Solid Shelves is the authorized U.S. distributor of Bruegmann’s FlexRoller™ and shelf management solutions, relied on by major retailers including 7-Eleven, Kroger, and other national grocery and convenience chains. These systems are engineered to maintain flawless facings, reduce labor, and enhance product visibility in every shelf zone, from frozen and refrigerated areas to ambient aisles.
Bruegmann’s patented gravity-feed and push-feed systems, cooler racks, FlexRoller™, ProPusher™, and CanRoller™, help ensure:
Faster resets with dependable FIFO flow and less labor
Cleaner consistently fronted shelves that lift shopper engagement
Higher shelf ROI through stronger facings and more sales per square foot
From high-turn beverages to center-store assortments, Rock Solid Shelves helps you elevate merchandising performance with proven retail shelving shelf systems trusted across retail.
Rock Solid Shelves is the authorized U.S. distributor of Bruegmann’s FlexRoller™ and shelf management solutions, relied on by major retailers including 7-Eleven, Kroger, and other national grocery and convenience chains. These systems are engineered to maintain flawless facings, reduce labor, and enhance product visibility in every shelf zone, from frozen and refrigerated areas to ambient aisles.
Bruegmann’s patented gravity-feed and push-feed systems, cooler racks, FlexRoller™, ProPusher™, and CanRoller™, help ensure:
Faster resets with dependable FIFO flow and less labor
Cleaner consistently fronted shelves that lift shopper engagement
Higher shelf ROI through stronger facings and more sales per square foot
From high-turn beverages to center-store assortments, Rock Solid Shelves helps you elevate merchandising performance with proven retail shelving shelf systems trusted across retail.
Cooler Racks and Retail Shelving Built to Improve Performance in Every Aisle
One platform designed for total cooler and shelf control
From beverage coolers and frozen doors to snack aisles and center-store categories, Rock Solid Shelves delivers Bruegmann’s industry-leading cooler racks and shelf management solutions. These systems ensure consistent front-facing presentation, faster resets, and improved product visibility where it matters most.
Your store runs on one unified platform engineered to optimize cooler merchandising, enhance facings, and increase sales across every store layout.
Bruegmann Cooler Racks and Retail Shelving Deliver ROI in Weeks
Frequently Asked Questions
1. Why should my store use Rock Solid Shelves Retail Shelf Systems instead of traditional retail shelving?
Traditional shelves leave gaps that hide products and require constant manual fronting. Rock Solid Shelves Retail Shelf Systems keep products fronted automatically, helping stores increase impulse sales by up to 10% and spend up to 80% less time facing shelves. Rock Solid Shelves easily fits into most existing shelving or fixtures.
2. How does a Rock Solid Shelves Gravity Feed Roller Shelf System work?
A Rock Solid Shelves Gravity Feed Roller Shelf System uses flexible roller tracks that let products slide smoothly forward by gravity as each item is removed. This keeps shelves faced automatically with no pushers or springs, adapting to different product shapes and sizes.
3. What products can Rock Solid Shelves Retail Shelf Systems display?
Rock Solid Shelves Retail Shelf Systems adapt to many product sizes and shapes, including bottles, cans, energy drinks, wine and spirits, packaged snacks, frozen foods, and health & beauty items. The flexible roller tracks keep all items faced and easy to reach.
4. Will Rock Solid Shelves Shelf Systems fit my existing retail shelving and coolers?
Yes. Rock Solid Shelves Shelf Systems are designed to retrofit into most existing shelving or fixtures, including standard gondola shelves, glass-door coolers, open chillers, and beer caves. Installation is simple and requires no major shelf replacements.
5. How much time can my store save on shelf facing with Rock Solid Shelves Shelf Systems?
Rock Solid Shelves Shelf Systems are proven to reduce the time staff spend fronting shelves by up to 80%. With products automatically rolling forward, employees spend less time on manual shelf maintenance and more time serving customers.
6. How much can Rock Solid Shelves Retail Shelf Systems increase sales?
Retailers who switch to Rock Solid Shelves Retail Shelf Systems report sales increases of up to 10%. By keeping shelves consistently faced, FlexRoller helps boost impulse sales and ensures shoppers see every product.
7. How is Rock Solid Shelves different from retail shelf pushers or spring pushers?
Unlike traditional pushers or spring-loaded shelves, Rock Solid Shelves uses flexible roller tracks that move products forward smoothly without jamming. The rollers adapt to different shapes and sizes — bottles, cans, and irregular packaging — making shelf facing more reliable and maintenance-free.
8. Are Rock Solid Shelves Gravity Feed Roller Shelf Systems suitable for refrigerated coolers and beer caves?
Yes. Rock Solid Shelves Gravity Feed Roller Shelf Systems are designed to perform reliably in refrigerated coolers, cold vaults, and beer caves. The roller tracks keep bottles and cans moving forward smoothly, even in cold, humid conditions.
9. How durable and easy to maintain are Rock Solid Shelves Retail Shelf Systems?
Rock Solid Shelves Retail Shelf Systems are made from high-quality materials designed for long-term use in busy retail environments. The roller tracks are easy to remove, clean, and maintain, helping keep your shelves operating smoothly with minimal upkeep.
10. What other Bruegmann retail shelf systems work with Rock Solid Shelves?
Rock Solid Shelves works with Bruegmann systems like FlexRoller™, CanRoller™, and ProPusher™. These help keep products front-facing, organized, and easy to shop, and fit various store formats, including aisles, refrigerated, and ambient shelving.
11. How do I order Rock Solid Shelves Retail Shelf Systems or book a free demo?
You can easily order Rock Solid Shelves Retail Shelf Systems online through Rock Solid Shelves or book a free on-site demo. Our team will help you see how Rock Solid Shelves fits your shelving, improves product presentation, and saves time on shelf maintenance.
12. What support does Rock Solid Shelves provide for Rock Solid Shelves Retail Shelf Systems?
Rock Solid Shelves provides full support for Rock Solid Shelves Retail Shelf Systems, including clear installation instructions, on-site demo training, and after-sales assistance. As an authorized Bruegmann reseller, we help you get the best performance and long-term reliability from your shelf systems.