FlexRoller™ Gravity-Fed Roller Shelving – Expand SKUs & Boost Sales
FlexRoller™ is the gravity-fed roller system from Bruegmann Group, designed for convenience stores, beverage coolers, and high-velocity retail. It automatically advances products to maintain clean, front-facing displays without manual restocking.
As an authorized distributor, Rock Solid Shelves offers FlexRoller™ components to add an average of 30+ extra SKUs per nine-door set, reduce labor, improve shoppability, and drive sales through better presentation and efficiency.
Order FlexRoller Risk-Free
Rock Solid Shelves is the authorized U.S. distributor of Bruegmann’s patented FlexRoller technology. So you can enjoy peace of mind and order with confidence from our Oxford, Georgia-based warehouse. If you have questions and want to speak with an experienced convenience or retail store expert, call us: (770) 860-8800
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FlexRoller Front Bumper for Cooler Rack Systems
$3.55 – $16.30Price range: $3.55 through $16.30 Select options This product has multiple variants. The options may be chosen on the product page -

FlexRoller Rear Back Wire for Cooler Rack Systems
$3.25 Select options This product has multiple variants. The options may be chosen on the product page -

FlexRoller™ 2-Tier Display for Cooler Rack Systems
$120.77 Add to cart -

FlexRoller™ 4-Tier Cooler Rack Display
$299.00 Add to cart -

FlexRoller™ Layover Mats for Cooler Rack Systems
$62.65 – $239.25Price range: $62.65 through $239.25 Select options This product has multiple variants. The options may be chosen on the product page -

FlexRoller™ Wire Dividers for Cooler Rack Systems
$1.40 – $5.39Price range: $1.40 through $5.39 Select options This product has multiple variants. The options may be chosen on the product page
Why more retail stores choose FlexRoller
FlexRoller enhances retail shelving with automatic fronting, keeping products visible and accessible. Its adjustable dividers ease restocking and planogram resets, fitting various product sizes. Unlike traditional systems, it optimizes shelf space and reduces manual adjustments. Available in pull-out gondola and multi-stack configurations, FlexRoller boosts product presentation, streamlines store operations, and improves the shopping experience.
- Consistent Front-Facing Displays: Gravity-feed eliminates gaps and uneven facings for full-looking shelves all day.
- Reduced Restocking Labor: Automatic product advancement cuts manual straightening and maintenance time.
- Durable Retail Performance: Built for daily high-traffic use in c-stores, groceries, and beverage displays.
- SKU Expansion: Add 30+ SKUs in standard cooler sets for more variety and higher sales.
- Flexible & Modular Design: Adjustable components fit various shelf depths, package sizes, and product types.
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